Conversations with marketing masters / Laura Mazur, Louella Miles.
Material type:
TextLanguage: English Publication details: Chichester ; Hoboken, NJ : John Wiley, 2007Description: 236 p. : ports. ; 24 cmISBN: 0470025913 (cloth : alk. paper); 9780470025918 (cloth : alk. paper)Subject(s): Marketing -- Management | Marketing personnel -- Interviews | Marketing | Khoa học quản lý | Marketing | Quản lý tiếp thịDDC classification: 658.8 LOC classification: HF5415 | .M374 2007Online resources: Table of contents only | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Sách tham khảo
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Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 MAZ 2007 | Available | E-B7/04481 |
Includes bibliographical references and index.
Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
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