How to sell when nobody's buying : (and how to sell even more when they are) / Dave Lakhani.
Material type: TextLanguage: English Publication details: Hoboken, N.J. : John Wiley & Sons, c2009Description: xiii, 238 p. ; 23 cmISBN: 9780470504895Subject(s): Purchasing | Selling | Success in business | Bán hàng | Bí quyết thành công | Mua hàng | Thành công trong kinh doanhDDC classification: 658.85Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Sách tham khảo |
Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 LAK 2009 | Available | E-B7/04391 |
Quick state: how to sell more right now -- Get real and get focused -- Get visible: you have to be seen to sell -- Get connected: how to find buyers who are ready to buy now -- Get digital and get off the road: sell to buyers at their desks from yours -- Get creative: open new doors in new ways -- Get persuasive: understand buyer psychology to see more now -- Get paid: getting more out of every sale -- Get leverage: the art of mass influence -- Get them selling: in economic slumps, good sales managers earn their pay -- Final thoughts.
The pressure to sell has never been higher. As the economy, your industry, and the markets change, does that really mean that people aren't buying anymore? The rules have changed, and only those most adaptable to change will survive.
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