Marketing research / Carl McDaniel, Roger Gates
Material type: TextLanguage: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2013Edition: 9th ed., International student edDescription: xxx, 636, [68] p. : 26 cmISBN: 9781118112717Subject(s): Marketing research | Marketing research | Marketing | Nghiên cứu thị trường | Tiếp thịDDC classification: 658.83 Summary: This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research.Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Sách tham khảo |
Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 McD 2013 | Available | E-B7/06579 |
E-B7/06579 (original, 7.749.000đ)
This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research.
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