Consumer behavior : buying, having, and being / Michael R. Solomon
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Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Thư viện Trường Quốc tế - Cơ sở Hòa Lạc
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 SOL 2009 | Available | E-B7/07211 |
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences
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