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Consumer behavior : buying, having, and being / Michael R. Solomon

By: Solomon, Michael RMaterial type: TextTextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009Edition: 8th ed. , International edDescription: 720 p. : 28 cmISBN: 0135153360; 9780135153369Subject(s): Consumer behavior | Market surveys | Hành vi tiêu dùng | Marketing | Tiếp thịDDC classification: 658.8342 Summary: For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences
List(s) this item appears in: Thạc sĩ Nghiên cứu và Tác nghiệp Marketing | Thạc sĩ Quản trị kinh doanh
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Sách tham khảo Sách tham khảo Thư viện Trường Quốc tế - Cơ sở Hòa Lạc

Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội

Kho STK tiếng Anh 		658.8 SOL 2009 Available E-B7/07211
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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences

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Consumer behavior :
Solomon, Michael R.
2009
Kho STK tiếng Anh,
(E-B7/07211 -/- 658.8 SOL 2009 -/- E-B7)

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