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Consumer behavior : building marketing strategy / Delbert I. Hawkins, David L. Mothersbaugh. by Hawkins, Del I | Mothersbaugh, David L. Edition: 12th ed. , International ed.Material type:  Text Language: English Publication details: New York : McGraw-Hill Higher Education, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HAW 2013 (5), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HAW 2013 (14). Checked out (2).
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Consumer behavior : buying, having, and being / Michael R. Solomon by Solomon, Michael R. Edition: 8th ed. , International ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 SOL 2009 (1).
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Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw. by Holtzclaw, Eric V, 1973-. Material type: Text Language: English Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HOL 2013 (1).
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Consumer behavior : building marketing strategy / Delbert I. Hawkins, David L. Mothersbaugh. by Hawkins, Del I | Mothersbaugh, David L. Edition: 15th ed. , International ed.Material type: Text Language: English Publication details: United States of America : McGraw-Hill, 2024Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HAW 2024 (10). Checked out (1).
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