Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw.
Material type:
TextLanguage: English Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013Description: xvi, 208 p. ; 22 cmISBN: 9781118566121Subject(s): Consumer behavior | Hành vi tiêu dùng | Quản lý tiếp thịDDC classification: 658.8342 Summary: Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Sách tham khảo
|
Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 HOL 2013 | Available | E-B7/07568 |
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze.
There are no comments on this title.