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101.
The book of business awesome : how engaging your customers and employees can make your business thrive

by Stratten, Scott.

Material type: Text Text Language: English Publication details: New York, NY : John Wiley & Sons, Inc., 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 STR 2012 (1).

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102.
Built in social : essential social marketing practices for every small business / Jeff Korhan.

by Korhan, Jeff, 1957-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Canada : John Willey & Sons, 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOR (1).

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103.
Global marketing / Mark C. Green, Warren J. Keegan

by Keegan, Warren J | Keegan, Warren J.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, United Kingdom : Pearson Education, Limited, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 GRE 2020 (1).
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104.
Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhusan Dash

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Tamil Nadu, India : Pearson, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 MAL 2016 (1).
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105.
Market segmentation : how to do it / Malcolm McDonald, Ian Dunbar

by McDonald, Malcolm | Dunbar, Ian.

Edition: Revised 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chichester : John Wiley & Sons, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.802 McD 2012 (1).
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106.
Marketing communications : an integrated approach / Paul R. Smith, Ze Zook

by Smith, Paul R, 1957- | Zook, Ze.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Kogan Page, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SMI 2011 (1).
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107.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill Education, cop., 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ZEI 2018 (1).
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108.
The analytical marketer : how to transform your marketing organization / Adele Sweetwood.

by Sweetwood, Adele [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ADE (1).

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109.
The agile marketer : turning customer experience into your competitive advantage / Roland Smart.

by Smart, Roland, 1974-.

Material type: Text Text; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SMA (3).

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110.
Fundraising with businesses : 40 new and improved strategies for nonprofits / Joe Waters.

by Waters, Joe, 1967-.

Material type: Text Text; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.15 WAT (2).

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111.
Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.

by Wind, Yoram [author.] | Hays, Catharine.

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 WIN (3).

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112.
The connectors : how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski.

by Kuzmeski, Maribeth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KUZ (3).

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113.
Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich ; Foreword by Allen Weiss.

by Park, C. Whan [author.] | MacInnis, Deborah J | Eisingerich, A. B. (Andreas B.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 PAR (2), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 PAR (1).

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114.
Youthnation : building remarkable brands in a youth-driven culture / Matt Britton.

by Britton, Matt, 1975- [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2015Other title: Youth nation.Online access: Contributor biographical information | Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.827 BRI (2).

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115.
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee.

by Dempster, Craig | Lee, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2015Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DEM (1).

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116.
The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / David Meerman Scott.

by Scott, David Meerman [author.].

Edition: Revised and expanded edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SCO (2).

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117.
E-mail marketing for dummies / by John Arnold.

by Arnold, John, 1972-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : John Wiley, 2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 (1).

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118.
Customer experience for dummies / by Roy Barnes and Bob Kelleher.

by Barnes, Roy A [author.] | Kelleher, Bob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley Publishing, 2015Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BAR (1).

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119.
Business gamification for dummies / by Kris Duggan, CEO of Badgeville, and Kate Shoup.

by Duggan, Kris | Shoup, Kate.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013Availability: No items available : In transit (1).

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120.
Visual social marketing for dummies / by Krista Neher.

by Neher, Krista [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley Publishing, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 NEH (1).

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