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The book of business awesome : how engaging your customers and employees can make your business thrive

By: Stratten, Scott.
Material type: materialTypeLabelBookPublisher: New York, NY : John Wiley & Sons, Inc., 2012Description: 228 p. ; 24 cm.ISBN: 9781118315224.Subject(s): Customer relations | Management | Relationship marketing | Quản lý tiếp thịDDC classification: 658.812 Summary: UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
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Item type Current location Call number Status Date due Barcode Item holds
Sách tham khảo Sách tham khảo Thư viện Khoa Quốc tế - ĐHQGHN

Thư viện Khoa Quốc tế - ĐHQGHN

Kho STK tiếng Anh
658.8 STR 2012 Available E-B7/07879
Total holds: 0

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

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The book of business awesome :
Stratten, Scott
2012
Kho STK tiếng Anh,
(E-B7/07879 -/- 658.8 STR 2012 -/- E-B7)

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