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41.
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Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Hoffman, K. Douglas | Bateson, John E. G. Series: The Dryden Press series in marketingEdition: 2nd ed.Material type:  Text Language: English Publication details: Fort Worth : Harcourt College Publishers, c2001Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HOF 2001 (1).
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42.
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Marketing research / Alvin C. Burns, Ronald F. Bush. by Burns, Alvin C | Bush, Ronald F. Edition: 6th ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BUR 2010 (1).
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43.
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Global consumer behavior / edited by Chantal Ammi. by Ammi, Chantal. Material type: Text Language: English Publication details: Newport Beach, CA : ISTE USA, 2007Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 GLO 2007 (1).
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44.
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Best practice in market research / edited by Peter Mouncey, Frank Wimmer. by Mouncey, Peter | Wimmer, Frank. Material type: Text Language: English Publication details: Hoboken, NJ : Wiley, 2007Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BES 2007 (1).
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45.
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International marketing and export management / Gerald Albaum, Edwin Duerr. by Albaum, Gerald | Duerr, Edwin. Edition: 6th ed.Material type: Text Language: English Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ALB 2008 (1).
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46.
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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by Cateora, Philip R | Gilly, Mary C | Graham, John L. Edition: 15th ed.Material type: Text; Format:
print
Language: English Publication details: New York, NY : McGraw-Hill/Irwin, 2011Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 CAT 2011 (1), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 CAT 2011 (4).
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47.
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Marketing strategy / O.C. Ferrell, Michael D. Hartline. by Ferrell, O. C | Hartline, Michael D. Edition: 5th ed.Material type: Text Language: English Publication details: Australia ; Mason, Ohio : South-Western Cengage Learning, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 FER 2011 (1).
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48.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E | Baack, Donald. Edition: 4th ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 CLO 2010 (1).
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49.
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Web marketing all-in-one for dummies(r) / John Arnold ... [et. al]. by Arnold, John, 1972-. Edition: 1st ed.Material type: Text Language: English Publication details: Hoboken, N.J. : Wiley, c2009Other title: Web marketing for dummies.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 WEB 2009 (1).
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50.
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International marketing strategy / Frank Bradley. by Bradley, Frank, 1942-. Edition: 5th ed.Material type: Text Language: English Publication details: New York : FT/Prentice Hall, 2005Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BRA 2005 (1).
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51.
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Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans. by Ryans, Adrian B, 1945-. Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 RYA 2008 (1).
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52.
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Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew. by Lovelock, Christopher H | Chew, Patricia | Wirtz, Jochen. Material type: Text Language: English Publication details: Singapore ; Hong Kong : Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LOV 2009 (1).
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53.
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 6th ed.Material type: Text Language: English Publication details: Boston. : Pearson Prentice Hall, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 LAU 2010 (1).
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54.
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C | Mullins, John W. (John Walker). Edition: 7th ed.Material type: Text Language: English Publication details: New York : McGraw-Hill/Irwin, 2011Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WAL 2011 (1).
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55.
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Mastering import & export management / Thomas A. Cook with Rennie Alston and Kelly Raia by Cook, Thomas A, 1953- | Alston, Rennie | Raia, Kelly. Material type: Text Language: English Publication details: New York : AMACOM, 2004Other title: Mastering import and export management.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 COO 2004 (1).
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56.
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Marketing to the social web : how digital customer communities build your business / Larry Weber. by Weber, Larry. Edition: 2nd ed.Material type: Text Language: English Publication details: Hoboken, NJ : John Wiley & Sons, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 WEB 2009 (1).
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57.
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]. by Kotler, Philip. Edition: 5th ed.Material type: Text Language: English Publication details: Singapore ; New York : Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2009 (1).
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58.
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Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.]. by Chaffey, Dave, 1963-. Edition: 4th ed.Material type: Text Language: English Publication details: New York : Financial Times Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 INT 2009 (2).
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59.
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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. by Baskin, Jonathan Salem. Material type: Text Language: English Publication details: New York : Business Plus, 2008Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 BAS 2008 (1).
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60.
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Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. by Smith, Brian D., (Brian David), 1961- | Raspin, Paul G. Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SMI 2008 (1).
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