|
|
1.
|
Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by Czinkota, Michael R | Ronkainen, Ilkka A. Edition: 9th ed.Material type:  Text Language: English Publication details: Australia : South-Western Cengage Learning, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 CZI 2010 (1).
|
|
|
2.
|
Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. by Ferrell, O.C | Hartline, Michael D. Edition: 6th ed, International ed.Material type: Text Language: English Publication details: Mason, Ohio : South-Western/Cengage Learning, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2014 (1).
|
|
|
3.
|
International Marketing Strategy : Analysis, Development & Implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon by Doole, Isobel | Lowe, Robin | Kenyon, Alexandra. Edition: 9th ed., Global ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: United Kingdom : Cengage Learning, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 DOO 2019 (3).
|
|
|
4.
|
Services Marketing : Concepts, Strategies & Cases / K. Douglas Hoffman, John E.G. Bateson by Hoffman, K. Douglas | Bateson, John E.G. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Australia : Cengage Learning, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HOF 2008 (1).
|
|
|
5.
|
Contemporary marketing / Louis E. Boone, David L. Kurtz. by Boone, Louis E | Kurtz, David L. Edition: 19th ed.Material type: Text Language: English Publication details: USA : Cengage Learning, 2022Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 BOO 2022 (6).
|
