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1. International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe.

by Doole, Isobel, 1954- | Lowe, Robin, 1945- | Phillips, Chris, 1941-.

Edition: 2nd edMaterial type: Text Text Language: English Publication details: London : International Thomson Business, 1999Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DOO 1999 (1).

2. International Marketing Strategy : Analysis, Development & Implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon

by Doole, Isobel | Lowe, Robin | Kenyon, Alexandra.

Edition: 9th ed., Global ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: United Kingdom : Cengage Learning, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 DOO 2019 (3).