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Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C | Hartline, Michael D.

Edition: 6th ed, International ed.Material type: Text Text Language: English Publication details: Mason, Ohio : South-Western/Cengage Learning, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2014 (1).
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Services Marketing : Concepts, Strategies & Cases / K. Douglas Hoffman, John E.G. Bateson

by Hoffman, K. Douglas | Bateson, John E.G.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Australia : Cengage Learning, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HOF 2008 (1).
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