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Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. by Ferrell, O.C | Hartline, Michael D. Edition: 6th ed, International ed.Material type:  Text Language: English Publication details: Mason, Ohio : South-Western/Cengage Learning, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2014 (1).
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Services Marketing : Concepts, Strategies & Cases / K. Douglas Hoffman, John E.G. Bateson by Hoffman, K. Douglas | Bateson, John E.G. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Australia : Cengage Learning, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HOF 2008 (1).
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Contemporary marketing / Louis E. Boone, David L. Kurtz. by Boone, Louis E | Kurtz, David L. Edition: 19th ed.Material type: Text Language: English Publication details: USA : Cengage Learning, 2022Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 BOO 2022 (6).
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