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1. International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 15th ed.Material type: Text Text; Format: print Language: English Publication details: New York, NY : McGraw-Hill/Irwin, 2011Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 CAT 2011 (1), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 CAT 2011 (4).

2. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Material type: Text Text Language: English Publication details: Boston : Prentice Hall, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LOV 2011 (1).

3. Consumer behavior : buying, having, and being / Michael R. Solomon

by Solomon, Michael R.

Edition: 8th ed. , International ed.Material type: Text Text Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 SOL 2009 (1).

4. Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 15th ed.,Material type: Text Text; Format: print Language: English Publication details: Hoboken : Pearson Higher Education, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOT 2014 (2), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 KOT 2014 (1).

5. Configuring SAP ERP Sales and Distribution / Kapil Sharma, Ashutosh Mutsaddi

by Sharma, Kapil, 1975- | Mutsaddi, Ashutosh.

Material type: Text Text Language: English Publication details: Berlin : Springer, 2010Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SHA 2010 (1).

6. Marketing communications : an integrated approach / Paul R. Smith, Ze Zook

by Smith, Paul R, 1957- | Zook, Ze.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Kogan Page, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SMI 2011 (1).

7. Marketing research with SPSS / Wim Janssens ... [et al.].

by Janssens, Wim.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, England ; Prentice Hall/Financial Times, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2008 (1).

8. Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C | Hartline, Michael D.

Edition: 8th edMaterial type: Text Text Language: English Publication details: United States of America : Cengage, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2022 (1).

9. Marketing Strategy / O. C. Ferrell, Michael D. Hartline

by Ferrell, O. C | Hartline, Michael D.

Edition: 7th EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Australia : Cengage, 2017Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: FER (1), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2017 (1).

10. Contemporary Advertising and Integrated Marketing Communications / Michael F. Weigold

by Weigold, Michael F.

Edition: 7 thMaterial type: Text Text; Format: print Language: English Publication details: New York: Mc Graw Hill , 2024Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: WEI (7).