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61.
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Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar. by Dhar, Mainak. Material type:  Text Language: English Publication details: Singapore : Wiley (Asia), 2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DHA 2007 (1).
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62.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 4th ed.Material type: Text Language: English Publication details: Boston : Prentice Hall, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.7 CHO 2010 (1).
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63.
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Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. by Chevalier, Michel, 1943- | Mazzalovo, Gerald. Material type: Text Language: English Publication details: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 CHE 2008 (1).
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64.
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Strategic market management / David A. Aaker by Aaker, David A. Edition: 8th ed.Material type: Text Language: English Publication details: Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 AAK 2008 (1).
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65.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher H | Wirtz, Jochen. Edition: 7th ed.Material type: Text Language: English Publication details: Boston : Prentice Hall, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LOV 2011 (1).
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66.
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Service management and marketing : customer management in service competition / Christian Grönroos. by Grönroos, Christian, 1947-. Edition: 3rd ed.Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 GRO 2007 (1).
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67.
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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. by Donaldson, Bill, 1948- | O'Toole, Tom, 1966-. Edition: 2nd ed.Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DON 2007 (1).
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68.
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Integrated marketing communications / Hans Ouwersloot and Tom Duncan by Ouwersloot, Hans | Duncan, Tom, (Thomas R.). Edition: European ed.Material type: Text Language: English Publication details: London : McGraw-Hill, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 OUW 2008 (1).
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69.
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International marketing / Michael R. Czinkota ... [et al.] by Czinkota, Michael R. Edition: Asia pacific ed.Material type: Text Language: English Publication details: Sydney : Nelson, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 INT 2008 (1).
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70.
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Marketing management / Philip Kotler , Kevin Lane Keller by Kotler, Philip | Keller, Kevin Lane. Edition: 14 e. Global editionMaterial type: Text Language: English Publication details: Boston : Pearson, 2012Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KOT 2012 (1).
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71.
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Learning Aid for use with Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome. Edition: 11th ed.Material type: Text Language: English Publication details: Boston : McGraw-Hill/Irwin, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 PER 2008 (1).
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72.
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Marketing : an introduction / Gary Armstrong & Phil Kotler. by Armstrong, Gary, (Gary M.) | Kotler, Philip. Edition: 8th ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 ARM 2007 (1).
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73.
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Market-based management : strategies for growing customer value and profitability / Roger J. Best. by Best, Roger J. Edition: 4th ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BES 2005 (1).
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74.
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Marketing 2010/2011 / Editor: John E. Richardson by Richardson, John E. Edition: 33th ed.Material type: Text Language: English Publication details: New York : McGraw-Hill, 2011Other title: Annual editions: Marketing 2010/2011.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 MAR 2011 (1).
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75.
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome (Edmund Jerome). Edition: 12th ed.Material type: Text Language: English Publication details: New York : McGraw-Hill/Irwin, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 PER 2010 (2).
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76.
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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 9th ed.Material type: Text Language: English Publication details: Mason, OH : Thomson/South-Western, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LAM 2008 (2).
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77.
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Marketing / Dhruv Grewal, Michael Levy. by Grewal, Dhruv | Levy, Michael, 1950-. Edition: 2nd ed.Material type: Text Language: English Publication details: Boston : McGraw-Hill Irwin, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 GRE 2010 (3).
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78.
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Edition: 3/e.Material type: Text Language: English Publication details: Boston : McGraw-Hill Irwin, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KER 2009 (3).
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79.
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The seven levels of communication : go from relationships to referrals / Michael J. Maher by Maher, Michael J. Material type: Text Language: English Publication details: Bloomington, Indiana : AuthorHouse, 2010Other title: 7L : the seven levels of communication : go from relationships to referrals.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MAH 2010 (1).
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80.
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The McGraw-Hill 36-hour course : online marketing / Lorrie Thomas. by Thomas, Lorrie. Series: McGraw-Hill 36-hour course seriesMaterial type: Text Language: English Publication details: New York : McGraw-Hill, 2011Other title: McGraw-Hill thirty-six hour course : online marketing .Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 THO 2011 (1).
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