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1.
Marketing your services : a step-by-step guide for small businesses and professionals / Anthony O. Putman

by Putman, Anthony O, 1945-.

Material type: Text Text Language: English Publication details: New York : John Wiley & Sons, 1990Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 PUT 1990 (1), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 (1).
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2.
Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.

by Strauss, Ralf E.

Material type: Text Text Language: English Publication details: Chichester, England ; Hoboken, NJ : Wiley, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 STR 2008 (1).
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3.
Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 9th ed.Material type: Text Text Language: English Publication details: Australia : South-Western Cengage Learning, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 CZI 2010 (1).
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4.
International marketing : an SME perspective / Seán De Búrca, Richard Fletcher, Linden Brown.

by De Búrca, Seán | Brown, Linden | Fletcher, Richard.

Material type: Text Text Language: English Publication details: Harlow, England : Financial Times Prentice Hall, 2004Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 DEB 2004 (1).
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5.
International marketing : strategy and theory / Sak Onkvisit and John J. Shaw.

by Onkvisit, Sak | Shaw, John J.

Edition: 5th ed.Material type: Text Text Language: English Publication details: New York ; London : Routledge, 2009Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ONK 2009 (1).
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6.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 15th ed.Material type: Text Text; Format: print Language: English Publication details: New York, NY : McGraw-Hill/Irwin, 2011Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 CAT 2011 (1), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 CAT 2011 (4).
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7.
Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew.

by Lovelock, Christopher H | Chew, Patricia | Wirtz, Jochen.

Material type: Text Text Language: English Publication details: Singapore ; Hong Kong : Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LOV 2009 (1).
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8.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: 7th ed.Material type: Text Text Language: English Publication details: New York : McGraw-Hill/Irwin, 2011Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WAL 2011 (1).
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9.
Marketing management : an Asian perspective / Philip Kotler ... [et al.].

by Kotler, Philip.

Edition: 5th ed.Material type: Text Text Language: English Publication details: Singapore ; New York : Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2009 (1).
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10.
Global marketing / Mark C. Green, Warren J. Keegan

by Keegan, Warren J | Keegan, Warren J.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, United Kingdom : Pearson Education, Limited, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 GRE (1).
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11.
Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhusan Dash

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Tamil Nadu, India : Pearson, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 MAL (1).
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12.
Market segmentation : how to do it / Malcolm McDonald, Ian Dunbar

by McDonald, Malcolm | Dunbar, Ian.

Edition: Revised 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chichester : John Wiley & Sons, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.802 McD (1).
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13.
Marketing communications : an integrated approach / Paul R. Smith, Ze Zook

by Smith, Paul R, 1957- | Zook, Ze.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Kogan Page, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SMI 2011 (1).
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14.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill Education, cop., 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ZEI (1).
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15.
Business gamification for dummies / by Kris Duggan, CEO of Badgeville, and Kate Shoup.

by Duggan, Kris | Shoup, Kate.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013Availability: No items available : In transit (1).

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16.
Marketing research with SPSS / Wim Janssens ... [et al.].

by Janssens, Wim.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, England ; Prentice Hall/Financial Times, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2008 (1).
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17.
Tourism and hospitality marketing : a global perspective / Simon Hudson

by Hudson, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Estados Unidos : Sage, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 338.4791 HUD (1), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 338.4791 HUD 2008 (1).

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18.
International Marketing Strategy : Analysis, Development & Implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon

by Doole, Isobel | Lowe, Robin | Kenyon, Alexandra.

Edition: 9th ed., Global ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: United Kingdom : Cengage Learning, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 DOO 2019 (3).

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19.
Marketing : an introduction / Gary Armstrong, Philip Kotler

by Armstrong, Gary.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: United Kingdom : Pearson Prentice Hall, 2023Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ARM 2023 (1).
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20.
Principles of marketing / Maria G. Albrecht, Mark Green, Linda Hoffman

by Albrecht, Maria G | Green, Mark | Hoffman, Linda.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Houston, Texas : OpenStax, 2023Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ALT 2023 (1).
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