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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by Parente, Donald. Edition: 3rd ed.Material type:  Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 PAR 2004 (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E | Baack, Donald. Edition: 4th ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 CLO 2010 (1).
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How to market, advertise, and promote your business or service in your own backyard / Tom Egelhoff. by Egelhoff, Tom. Material type: Text Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 EGE 2008 (1).
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Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, Upkar Pardesi. by Bickerton, Pauline. Edition: 2nd ed.Material type: Text Language: English Publication details: London; New York : Butterworth-Heinemann, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BIC 2000 (1).
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Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. by Wind, Yoram [author.] | Hays, Catharine. Edition: Second edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 WIN (3).
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Youthnation : building remarkable brands in a youth-driven culture / Matt Britton. by Britton, Matt, 1975- [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2015Other title: Youth nation.Online access: Contributor biographical information | Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.827 BRI (2).
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. by Dempster, Craig | Lee, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2015Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DEM (1).
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Contemporary Advertising and Integrated Marketing Communications / Michael F. Weigold by Weigold, Michael F. Edition: 7 thMaterial type: Text; Format:
print
Language: English Publication details: New York: Mc Graw Hill , 2024Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: WEI (7).
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