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Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen.

By: Rosen, Richard GContributor(s): Rosen, JaneMaterial type: TextTextLanguage: English Publication details: Hoboken, N.J. : Wiley, c2009Description: xv, 187 p. : ill. ; 24 cmISBN: 9780470164938Subject(s): Branding (Marketing) | Direct marketing | Marketing | Hàng hóa | Thương hiệu | Tiếp thịDDC classification: 658.8
Contents:
Pt. I Convergence of Brand and Direct -- Ch. 1 Why Convergence Marketing? -- Ch. 2 Getting to Convergence: With the Common Language of Respect -- Ch. 3 Convergence -- Pt. II Measuring the Intention and Success: Process Tools and Practical Applications -- Ch. 4 Accelerate and Drive; The Rosen Velocity Scale -- Ch. 5 Sales Cycle and Customer Dialogue -- Ch. 6 The Ask and the Offer -- Ch. 7 Expected Value of the Individual -- Ch. 8 Real-Time Accounting: Numbers That Will Set You Free -- Ch. 9 The Brand-Interaction Accelerator -- Pt. III Performance and Balance -- Ch. 10 Zen and the Art of...the Motorcycle Story -- Ch. 11 A Few More Case Studies -- Ch. 12 The Last Word.
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Sách tham khảo Sách tham khảo Thư viện Trường Quốc tế - Cơ sở Hacinco

Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội

Kho STK tiếng Anh 		658.8 ROS 2009 Available E-B7/04444
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Pt. I Convergence of Brand and Direct -- Ch. 1 Why Convergence Marketing? -- Ch. 2 Getting to Convergence: With the Common Language of Respect -- Ch. 3 Convergence -- Pt. II Measuring the Intention and Success: Process Tools and Practical Applications -- Ch. 4 Accelerate and Drive; The Rosen Velocity Scale -- Ch. 5 Sales Cycle and Customer Dialogue -- Ch. 6 The Ask and the Offer -- Ch. 7 Expected Value of the Individual -- Ch. 8 Real-Time Accounting: Numbers That Will Set You Free -- Ch. 9 The Brand-Interaction Accelerator -- Pt. III Performance and Balance -- Ch. 10 Zen and the Art of...the Motorcycle Story -- Ch. 11 A Few More Case Studies -- Ch. 12 The Last Word.

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Convergence marketing :
Rosen, Richard G.
2009
Kho STK tiếng Anh,
(E-B7/04444 -/- 658.8 ROS 2009 -/- E-B7)

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