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Marketing your services : a step-by-step guide for small businesses and professionals / Anthony O. Putman by Putman, Anthony O, 1945-. Material type:  Text Language: English Publication details: New York : John Wiley & Sons, 1990Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 PUT 1990 (1).
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Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Hoffman, K. Douglas | Bateson, John E. G. Series: The Dryden Press series in marketingEdition: 2nd ed.Material type: Text Language: English Publication details: Fort Worth : Harcourt College Publishers, c2001Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HOF 2001 (1).
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Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew. by Lovelock, Christopher H | Chew, Patricia | Wirtz, Jochen. Material type: Text Language: English Publication details: Singapore ; Hong Kong : Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LOV 2009 (1).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher H | Wirtz, Jochen. Edition: 7th ed.Material type: Text Language: English Publication details: Boston : Prentice Hall, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LOV 2011 (1).
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Service management and marketing : customer management in service competition / Christian Grönroos. by Grönroos, Christian, 1947-. Edition: 3rd ed.Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 GRO 2007 (1).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher H | Armstrong, Gary. Edition: 7th ed. , Global ed.. Material type: Text Language: English Publication details: Boston : Pearson, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 LOV 2011 (2).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : McGraw-Hill Education, cop., 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ZEI (1).
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. by Schultz, Mike, 1974- | Doerr, John E | Frederiksen, Lee W. Edition: Second edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, NJ : Wiley, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SCH (1).
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Services Marketing : Concepts, Strategies & Cases / K. Douglas Hoffman, John E.G. Bateson by Hoffman, K. Douglas | Bateson, John E.G. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Australia : Cengage Learning, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: HOF (1).
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Services Marketing : People, Technology, Strategy / Jochen Wirtz, Christopher Lovelock by Wirtz, Jochen | Lovelock, Christopher. Edition: 9th Edition Material type: Text; Format:
print
Language: English Publication details: London : Publishing, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WIR 2022 (26).
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Essentials of Services Marketing / Jochen Wirtz [et al.] by Wirtz, Jochen. Edition: 4th Edition, Global EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : Pearson, 2023Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WIR 2023 (6), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 WIR (1).
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Testing 1 - 2 - 3 : Experimental Design with Applications in Marketing and Service Operations / Johannes Ledolter by Ledolter, Johannes. Edition: 1st, ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: USA : Stanford University Press, 2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.83 LED 2007 (1).
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