Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans.
Material type:
TextLanguage: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2008Description: 272 pISBN: 9780470742976 (cloth : alk. paper)Subject(s): Brand choice | Brand name products | Marketing | Price cutting | Product management | Giảm giá | Marketing | Quản lý sản phẩmDDC classification: 658.8/27 LOC classification: HF5415.15 | .R93 2008
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Sách tham khảo
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Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 RYA 2008 | Available | E-B7/04529 |
Total holds: 0
Includes bibliographical references and index
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