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1.
Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.

by Strauss, Ralf E.

Material type: Text Text Language: English Publication details: Chichester, England ; Hoboken, NJ : Wiley, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 STR 2008 (1).
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2.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: 7th ed.Material type: Text Text Language: English Publication details: New York : McGraw-Hill/Irwin, 2011Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WAL 2011 (1).
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3.
Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C | Hartline, Michael D.

Edition: 6th ed, International ed.Material type: Text Text Language: English Publication details: Mason, Ohio : South-Western/Cengage Learning, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2014 (1).
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4.
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management / Gordon S. Linoff, Michael J. A. Berry

by Linoff, Gordon S | Berry, Michael J. A.

Edition: 3th, ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Indiabapolis : Wiley, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LIN 2011 (1).

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5.
Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C | Hartline, Michael D.

Edition: 8th edMaterial type: Text Text Language: English Publication details: United States of America : Cengage, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2022 (1).
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