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1. Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 14th ed., Global ed.. Material type: Text Text Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall;, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOT 2012 (7).

2. Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C | Hartline, Michael D.

Edition: 6th ed, International ed.Material type: Text Text Language: English Publication details: Mason, Ohio : South-Western/Cengage Learning, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2014 (1).

3. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management / Gordon S. Linoff, Michael J. A. Berry

by Linoff, Gordon S | Berry, Michael J. A.

Edition: 3th, ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Indiabapolis : Wiley, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LIN 2011 (1).

4. Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C | Hartline, Michael D.

Edition: 8th edMaterial type: Text Text Language: English Publication details: United States of America : Cengage, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2022 (1).