Strategic communications for nonprofits : a step-by-step guide to working with the media / Kathy Bonk ... [et al.] ; foreword by Larry Kirkman.
Material type:
TextLanguage: English Series: Jossey-Bass nonprofit guidebook seriesPublication details: San Francisco : Jossey-Bass, c2008Edition: 2nd edDescription: xxii, 177 p. : ill. ; 28 cmISBN: 0470181540 (pbk.); 9780470181546 (pbk.)Contained works: Communications Consortium Media CenterSubject(s): Corporations -- Public relations | Nonprofit organizations -- Management | Kế hoạch quản lý | Quản lý tiếp thị | Quản trị kinh doanh | Tổ chức phi chính phủDDC classification: 658.8/02 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Sách tham khảo
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Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 STR 2008 | Available | E-B7/04486 |
"A publication of the Communications Consortium Media Center."
Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999.
Includes bibliographical references and index.
The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation.
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