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Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller. by Elliott, Greg | Rundle-Thiele, Sharyn | Waller, David. Material type:  Text Language: English Publication details: Milton, Qld. : John Wiley & Sons Australia, Ltd, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ELL 2010 (1).
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Marketing your services : a step-by-step guide for small businesses and professionals / Anthony O. Putman by Putman, Anthony O, 1945-. Material type: Text Language: English Publication details: New York : John Wiley & Sons, 1990Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 PUT 1990 (1).
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Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell. by Powell, Guy R. Material type: Text Language: English Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 POW 2008 (1).
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Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss. by Strauss, Ralf E. Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : Wiley, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 STR 2008 (1).
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Marketing research / Carl McDaniel, Jr., Roger Gates. by McDaniel, Carl D | Gates, Roger H, 1942-. Edition: 8th ed.Material type: Text Language: English Publication details: Hoboken, NJ : Wiley, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MCD 2010 (1).
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Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù. by Carù, Antonella | Tollin, Karin. Material type: Text Language: English Publication details: Chichester [England] ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 STR 2008 (1).
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. by Scott, David Meerman. Edition: 2nd ed.Material type: Text Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2010Other title: New rules of marketing and public relations.Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SCO 2010 (1).
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Best practice in market research / edited by Peter Mouncey, Frank Wimmer. by Mouncey, Peter | Wimmer, Frank. Material type: Text Language: English Publication details: Hoboken, NJ : Wiley, 2007Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BES 2007 (1).
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Web marketing all-in-one for dummies(r) / John Arnold ... [et. al]. by Arnold, John, 1972-. Edition: 1st ed.Material type: Text Language: English Publication details: Hoboken, N.J. : Wiley, c2009Other title: Web marketing for dummies.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 WEB 2009 (1).
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Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans. by Ryans, Adrian B, 1945-. Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 RYA 2008 (1).
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Marketing to the social web : how digital customer communities build your business / Larry Weber. by Weber, Larry. Edition: 2nd ed.Material type: Text Language: English Publication details: Hoboken, NJ : John Wiley & Sons, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 WEB 2009 (1).
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Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. by Smith, Brian D., (Brian David), 1961- | Raspin, Paul G. Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SMI 2008 (1).
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Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen. by Rosen, Richard G | Rosen, Jane. Material type: Text Language: English Publication details: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ROS 2009 (1).
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How to market, advertise, and promote your business or service in your own backyard / Tom Egelhoff. by Egelhoff, Tom. Material type: Text Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 EGE 2008 (1).
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Conversations with marketing masters / Laura Mazur, Louella Miles. by Mazur, Laura | Miles, Louella. Material type: Text Language: English Publication details: Chichester ; Hoboken, NJ : John Wiley, 2007Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MAZ 2007 (1).
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Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar. by Dhar, Mainak. Material type: Text Language: English Publication details: Singapore : Wiley (Asia), 2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DHA 2007 (1).
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Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. by Chevalier, Michel, 1943- | Mazzalovo, Gerald. Material type: Text Language: English Publication details: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 CHE 2008 (1).
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Strategic market management / David A. Aaker by Aaker, David A. Edition: 8th ed.Material type: Text Language: English Publication details: Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 AAK 2008 (1).
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Service management and marketing : customer management in service competition / Christian Grönroos. by Grönroos, Christian, 1947-. Edition: 3rd ed.Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 GRO 2007 (1).
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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. by Donaldson, Bill, 1948- | O'Toole, Tom, 1966-. Edition: 2nd ed.Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DON 2007 (1).
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