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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth EContributor(s): Baack, DonaldMaterial type: TextTextLanguage: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 4th edDescription: xxi, 454 p. : ill. (chiefly col.) ; 28 cmISBN: 0136079423 (pbk. : alk. paper); 9780136079422 (pbk. : alk. paper)Subject(s): Advertising | Communication in marketing | Quảng cáo | Truyền thông tiếp thịDDC classification: 659.1
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Sách tham khảo Sách tham khảo Thư viện Trường Quốc tế - Cơ sở Hacinco

Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội

Kho STK tiếng Anh 		659.1 CLO 2010 Available E-B7/04655
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Includes bibliographical references and index.

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Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
2010
Kho STK tiếng Anh,
(E-B7/04655 -/- 659.1 CLO 2010 -/- E-B7)

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