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21.
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Managing exports : navigating the complex rules, controls, barriers, and laws / Frank Reynolds by Reynolds, Frank, 1942-. Material type:  Text Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2003Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 REY 2003 (1).
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22.
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Marketing research / Carl McDaniel, Roger Gates by McDaniel, Carl | Gates, Roger. Edition: 9th ed., International student ed.Material type: Text Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 McD 2013 (1).
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23.
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Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller. by Elliott, Greg | Rundle-Thiele, Sharyn | Waller, David. Edition: 2nd ed.Material type: Text Language: English Publication details: Milton, Qld. : John Wiley & Sons (Aust) Ltd, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ELL 2012 (1).
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24.
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Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso. by Fragasso, Philip M, 1950-. Material type: Text Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 FRA 2008 (1).
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25.
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Duck and (re)cover : the embattled business owner's guide to survival and growth / Steven S. Little. by Little, Steven S, 1961-. Material type: Text Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658 LIT 2009 (1).
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26.
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Social media metrics for dummies / Leslie Poston by Poston, Leslie. Material type: Text Language: English Publication details: Hoboken : Wiley, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 POS 2012 (1).
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27.
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Online community management for dummies / Deborah Ng by Ng, Deborah. Series: For dummiesMaterial type: Text Language: English Publication details: Hoboken, NJ : John Wiley & Sons, Inc., 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 004.6 NG 2012 (1).
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28.
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Social machines : how to develop connected products that change customers' lives / Peter Semmelhack by Semmelhack, Peter, 1965- | Brown, Peter J | Lacy, Scott M | Podolefsky, Aaron. Material type: Text Language: English Publication details: New York : John Wiley & Sons Inc, 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 302.3 SEM 2013 (2).
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29.
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The book of business awesome : how engaging your customers and employees can make your business thrive by Stratten, Scott. Material type: Text Language: English Publication details: New York, NY : John Wiley & Sons, Inc., 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 STR 2012 (1).
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30.
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Market segmentation : how to do it / Malcolm McDonald, Ian Dunbar by McDonald, Malcolm | Dunbar, Ian. Edition: Revised 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Chichester : John Wiley & Sons, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.802 McD 2012 (1).
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31.
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The agile marketer : turning customer experience into your competitive advantage / Roland Smart. by Smart, Roland, 1974-. Material type: Text; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SMA (3).
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32.
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Fundraising with businesses : 40 new and improved strategies for nonprofits / Joe Waters. by Waters, Joe, 1967-. Material type: Text; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.15 WAT (2).
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33.
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Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. by Wind, Yoram [author.] | Hays, Catharine. Edition: Second edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 WIN (3).
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34.
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The connectors : how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski. by Kuzmeski, Maribeth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : Wiley, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KUZ (3).
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35.
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Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich ; Foreword by Allen Weiss. by Park, C. Whan [author.] | MacInnis, Deborah J | Eisingerich, A. B. (Andreas B.). Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 PAR (2), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 PAR (1).
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36.
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Youthnation : building remarkable brands in a youth-driven culture / Matt Britton. by Britton, Matt, 1975- [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2015Other title: Youth nation.Online access: Contributor biographical information | Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.827 BRI (2).
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37.
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. by Dempster, Craig | Lee, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2015Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DEM (1).
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38.
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The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / David Meerman Scott. by Scott, David Meerman [author.]. Edition: Revised and expanded edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SCO (2).
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39.
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E-mail marketing for dummies / by John Arnold. by Arnold, John, 1972-. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, NJ : John Wiley, 2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 (1).
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40.
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Customer experience for dummies / by Roy Barnes and Bob Kelleher. by Barnes, Roy A [author.] | Kelleher, Bob. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : Wiley Publishing, 2015Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BAR (1).
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