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Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 4th ed.Material type:  Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, c2005Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LAM 2005 (1).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 10th ed.Material type: Text Language: English Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KER 2004 (1).
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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by Jeannet, Jean-Pierre | Hennessey, Hubert D. Edition: 4th ed.Material type: Text Language: English Publication details: Boston : Houghton Mifflin, c1998Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 JEA 1998 (1).
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Marketing channels : a management view / Bert Rosenbloom. by Rosenbloom, Bert. Series: The Dryden Press series in marketingEdition: 6th ed.Material type: Text Language: English Publication details: Fort Worth : Dryden Press, 1999Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ROS 1999 (1).
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International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. by Doole, Isobel, 1954- | Lowe, Robin, 1945- | Phillips, Chris, 1941-. Edition: 2nd edMaterial type: Text Language: English Publication details: London : International Thomson Business, 1999Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DOO 1999 (1).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D | Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome). Edition: 16th ed.Material type: Text Language: English Publication details: Boston : McGraw-Hill/Irwin, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 PER 2008 (1).
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Management and marketing : with mini-dictionary / Ian MacKenzie by Mackenzie, Ian. Material type: Text Language: English Publication details: Boston : Thomson, 1997Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658 MAC 1997 (1).
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Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-. Edition: 5th ed.Material type: Text Language: English Publication details: Homewood, IL : Irwin, c1991Availability: No items available :
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International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey by Jeannet, Jean-Pierre | Hennessey, Hubert D. Material type: Text Language: English Publication details: Boston : Houghton Mifflin, 1988Availability: No items available :
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Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell. by Powell, Guy R. Material type: Text Language: English Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 POW 2008 (1).
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Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù. by Carù, Antonella | Tollin, Karin. Material type: Text Language: English Publication details: Chichester [England] ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 STR 2008 (1).
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International marketing and export management / Gerald Albaum, Edwin Duerr. by Albaum, Gerald | Duerr, Edwin. Edition: 6th ed.Material type: Text Language: English Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ALB 2008 (1).
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Marketing strategy / O.C. Ferrell, Michael D. Hartline. by Ferrell, O. C | Hartline, Michael D. Edition: 5th ed.Material type: Text Language: English Publication details: Australia ; Mason, Ohio : South-Western Cengage Learning, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 FER 2011 (1).
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Web marketing all-in-one for dummies(r) / John Arnold ... [et. al]. by Arnold, John, 1972-. Edition: 1st ed.Material type: Text Language: English Publication details: Hoboken, N.J. : Wiley, c2009Other title: Web marketing for dummies.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 WEB 2009 (1).
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International marketing strategy / Frank Bradley. by Bradley, Frank, 1942-. Edition: 5th ed.Material type: Text Language: English Publication details: New York : FT/Prentice Hall, 2005Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BRA 2005 (1).
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Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans. by Ryans, Adrian B, 1945-. Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 RYA 2008 (1).
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Mastering import & export management / Thomas A. Cook with Rennie Alston and Kelly Raia by Cook, Thomas A, 1953- | Alston, Rennie | Raia, Kelly. Material type: Text Language: English Publication details: New York : AMACOM, 2004Other title: Mastering import and export management.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 COO 2004 (1).
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Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. by Smith, Brian D., (Brian David), 1961- | Raspin, Paul G. Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SMI 2008 (1).
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Conversations with marketing masters / Laura Mazur, Louella Miles. by Mazur, Laura | Miles, Louella. Material type: Text Language: English Publication details: Chichester ; Hoboken, NJ : John Wiley, 2007Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MAZ 2007 (1).
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Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar. by Dhar, Mainak. Material type: Text Language: English Publication details: Singapore : Wiley (Asia), 2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DHA 2007 (1).
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