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1. Global consumer behavior / edited by Chantal Ammi.

by Ammi, Chantal.

Material type: Text Text Language: English Publication details: Newport Beach, CA : ISTE USA, 2007Online access: Click here to access online Availability: No items available : Checked out (1).

2. Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

by Baskin, Jonathan Salem.

Material type: Text Text Language: English Publication details: New York : Business Plus, 2008Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 BAS 2008 (1).

3. Consumer behavior : building marketing strategy / Delbert I. Hawkins, David L. Mothersbaugh.

by Hawkins, Del I | Mothersbaugh, David L.

Edition: 12th ed. , International ed.Material type: Text Text Language: English Publication details: New York : McGraw-Hill Higher Education, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HAW 2013 (5), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HAW 2013 (14). Checked out (2).

4. Consumer behavior : buying, having, and being / Michael R. Solomon

by Solomon, Michael R.

Edition: 8th ed. , International ed.Material type: Text Text Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 SOL 2009 (1).

5. Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw.

by Holtzclaw, Eric V, 1973-.

Material type: Text Text Language: English Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HOL 2013 (1).

6. Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhusan Dash

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Tamil Nadu, India : Pearson, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 MAL 2016 (1).

7. Consumer behaviour : a European perspective / Michael R. Solomon [at al.]

by Solomon, Michael R.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, England : Pearson, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8342 CON (1).

8. Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean.

by McKean, John, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2015Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MCK (1).

9. Business gamification for dummies / by Kris Duggan, CEO of Badgeville, and Kate Shoup.

by Duggan, Kris | Shoup, Kate.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013Availability: No items available : In transit (1).

10. Consumer Behavior: Building Marketing Strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser

by Mothersbaugh, David L | Hawkins, Del I | Kleiser, Susan Bardi.

Edition: 14th ed., Global ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Mc Graw Hill, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 MOT (2).

11. Consumer behavior : building marketing strategy / Delbert I. Hawkins, David L. Mothersbaugh.

by Hawkins, Del I | Mothersbaugh, David L.

Edition: 15th ed. , International ed.Material type: Text Text Language: English Publication details: United States of America : McGraw-Hill, 2024Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HAW 2024 (11).