Thạc sĩ Nghiên cứu và Tác nghiệp Marketing

This list contains 29 titles

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill Education, cop., 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ZEI 2018 (1).
A history of Western Art / Laurie Schneider Adams

by Adams, Laurie Schneider.

Edition: 3rd ed.Material type: Text Text Language: English Publication details: Boston : McGraw-Hill, 2001Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 709 ADA 2001 (1), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 709 ADA 2001 (2).
A history of Western Art / Laurie Schneider Adams

by Adams, Laurie Schneider.

Edition: Rev. 4th ed.Material type: Text Text Language: English Publication details: New York, NY : McGraw-Hill, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 709 ADA 2008 (1). Checked out (2).
A history of Western art / Laurie Schneider Adams

by Adams, Laurie Schneider.

Edition: 5th ed.Material type: Text Text Language: English Publication details: New York, NY : McGraw-Hill, 2010Availability: No items available : Checked out (1).
A history of Western society : from the age of exploration to the present. Volume 2 / John P. McKay ... [et al.].

by McKay, John P.

Edition: 10th ed.Material type: Text Text Language: English Publication details: Boston : Bedford/St. Martin's, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 909 HIS(2) 2011 (1).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E.

Edition: 11th ed.,Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill/Irwin, 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 BEL (1).
Applied panel data analysis for economic and social surveys / Hans-Jürgen Andress, Katrin Golsch, Alexander Wilhelm Schmidt

by Andress, Hans-Jürgen | Golsch, Katrin | Schmidt, Alexander.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Berlin ; Heidelberg : Springer-Verlag, cop. ; 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 519.5 AND (1).
Change by design : how design thinking can transform organizations and inspire innovation / Tim Brown

by Brown, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York, NY : HarperCollins Publishers, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.4 BRO 2009 (1).
Consumer behavior : buying, having, and being / Michael R. Solomon

by Solomon, Michael R.

Edition: 8th ed. , International ed.Material type: Text Text Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 SOL 2009 (1).
Data mining : concepts and techniques / Jiawei Han, Micheline Kamber, Jian Pei.

by Han, Jiawei | Kamber, Micheline | Pei, Jian.

Edition: 3rd ed.Material type: Text Text; Format: print Publication details: Burlington, MA : Elsevier, 2012Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 006.3 HAN 2012 (5).
Data mining for business analytics : concepts, techniques, and applications in R / Galit Shmueli...[at al.]

by Shmueli, Galit.

Material type: Text Text Language: English Publication details: Hoboken, NJ : Wiley, 2018Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 006.3 DAT 2018 (6), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 006.3 DAT 2018 (1).
Data Mining for Business Analytics: Concepts, Techniques and Applications in Python / Galit Shmueli [at al.]

by Shmueli, Galit.

Material type: Text Text; Format: print Language: English Publication details: Published : Wiley, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 005.5 DAT 2020 (3).
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick

by Chaffey, Dave, 1963- | Ellis-Chadwick, Fiona.

Edition: 6th ed.Material type: Text Text; Format: print Language: English Publication details: Harlow : Pearson Education Limited, 2016Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 CHA (5).
Market segmentation : how to do it / Malcolm McDonald, Ian Dunbar

by McDonald, Malcolm | Dunbar, Ian.

Edition: Revised 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chichester : John Wiley & Sons, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.802 McD 2012 (1).
Marketing communications : an integrated approach / Paul R. Smith, Ze Zook

by Smith, Paul R, 1957- | Zook, Ze.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Kogan Page, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SMI 2011 (1).
Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhusan Dash

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Tamil Nadu, India : Pearson, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 MAL 2016 (1).
Marketing research / Carl McDaniel, Jr., Roger Gates.

by McDaniel, Carl D | Gates, Roger H.

Edition: 8th ed.Material type: Text Text Language: English Publication details: Hoboken, NJ : Wiley, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MCD 2010 (1).
Marketing research / Carl McDaniel, Roger Gates

by McDaniel, Carl | Gates, Roger.

Edition: 9th ed., International student ed.Material type: Text Text Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 McD 2013 (1).
Marketing research with SPSS / Wim Janssens ... [et al.].

by Janssens, Wim.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, England ; Prentice Hall/Financial Times, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2008 (1).
Qualitative research from start to finish / Robert K. Yin

by Yin, Robert K.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Guilford Press, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 001.42 YIN 2011 (1).
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