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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 7th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : McGraw-Hill Education, cop., 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ZEI 2018 (1).
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A history of Western Art / Laurie Schneider Adams by Adams, Laurie Schneider. Edition: 3rd ed.Material type: Text Language: English Publication details: Boston : McGraw-Hill, 2001Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 709 ADA 2001 (1), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 709 ADA 2001 (2).
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A history of Western Art / Laurie Schneider Adams by Adams, Laurie Schneider. Edition: Rev. 4th ed.Material type: Text Language: English Publication details: New York, NY : McGraw-Hill, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 709 ADA 2008 (3).
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A history of Western art / Laurie Schneider Adams by Adams, Laurie Schneider. Edition: 5th ed.Material type: Text Language: English Publication details: New York, NY : McGraw-Hill, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 709 ADA 2010 (1).
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A history of Western society : from the age of exploration to the present. Volume 2 / John P. McKay ... [et al.]. by McKay, John P. Edition: 10th ed.Material type: Text Language: English Publication details: Boston : Bedford/St. Martin's, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 909 HIS(2) 2011 (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E. Edition: 11th ed.,Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : McGraw-Hill/Irwin, 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 BEL (1).
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Applied panel data analysis for economic and social surveys / Hans-Jürgen Andress, Katrin Golsch, Alexander Wilhelm Schmidt by Andress, Hans-Jürgen | Golsch, Katrin | Schmidt, Alexander. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Berlin ; Heidelberg : Springer-Verlag, cop. ; 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 519.5 AND (1).
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Change by design : how design thinking can transform organizations and inspire innovation / Tim Brown by Brown, Tim. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York, NY : HarperCollins Publishers, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.4 BRO 2009 (1).
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Consumer behavior : buying, having, and being / Michael R. Solomon by Solomon, Michael R. Edition: 8th ed. , International ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 SOL 2009 (1).
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Data mining : concepts and techniques / Jiawei Han, Micheline Kamber, Jian Pei. by Han, Jiawei | Kamber, Micheline | Pei, Jian. Edition: 3rd ed.Material type: Text; Format:
print
Publication details: Burlington, MA : Elsevier, 2012Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 006.3 HAN 2012 (5).
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Data mining for business analytics : concepts, techniques, and applications in R / Galit Shmueli...[at al.] by Shmueli, Galit. Material type: Text Language: English Publication details: Hoboken, NJ : Wiley, 2018Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 006.3 DAT 2018 (5), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 006.3 DAT 2018 (2).
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Data Mining for Business Analytics: Concepts, Techniques and Applications in Python / Galit Shmueli [at al.] by Shmueli, Galit. Material type: Text; Format:
print
Language: English Publication details: Published : Wiley, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 005.5 DAT 2020 (3).
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick by Chaffey, Dave, 1963- | Ellis-Chadwick, Fiona. Edition: 6th ed.Material type: Text; Format:
print
Language: English Publication details: Harlow : Pearson Education Limited, 2016Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 CHA (5).
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Market segmentation : how to do it / Malcolm McDonald, Ian Dunbar by McDonald, Malcolm | Dunbar, Ian. Edition: Revised 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Chichester : John Wiley & Sons, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.802 McD 2012 (1).
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Marketing communications : an integrated approach / Paul R. Smith, Ze Zook by Smith, Paul R, 1957- | Zook, Ze. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: London : Kogan Page, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SMI 2011 (1).
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Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhusan Dash by Malhotra, Naresh K | Dash, Satyabhusan. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Tamil Nadu, India : Pearson, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 MAL 2016 (1).
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Marketing research / Carl McDaniel, Jr., Roger Gates. by McDaniel, Carl D | Gates, Roger H. Edition: 8th ed.Material type: Text Language: English Publication details: Hoboken, NJ : Wiley, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MCD 2010 (1).
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Marketing research / Carl McDaniel, Roger Gates by McDaniel, Carl | Gates, Roger. Edition: 9th ed., International student ed.Material type: Text Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 McD 2013 (1).
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Marketing research with SPSS / Wim Janssens ... [et al.]. by Janssens, Wim. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Harlow, England ; Prentice Hall/Financial Times, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2008 (1).
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Qualitative research from start to finish / Robert K. Yin by Yin, Robert K. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : Guilford Press, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 001.42 YIN 2011 (1).
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